How to Promote and Speak to the Press About an Upcoming Event
Planning an event is so much more than just finding a space and coming up with an idea. It takes planning, promoting, and follow up. I want to share with you my experience on how I promoted my event for the Leukemia and Lymphoma Society.
I started by posting about the event on Instagram so people my age would be able to see it and then posted on facebook so people my parents age could learn about the event, as they use facebook more often. I also printed out flyers and put them in people’s mailboxes to get the word out to them. Think about who your audience is and what is the best way to reach them.
The next thing you want to do is to reach out to the press and let them know you are having an event. I researched all the local newspaper and media outlets. I sent emails to the editors; local papers are always looking for people in the community who are doing amazing things. Don’t be discouraged if you don’t get an email back right away, keep following up! When a newspaper
reached out to me, they asked to schedule a phone interview to talk to me. Make sure you prepare: location, time and purpose of the event, etc. Talk again about how you would love to get the community to support your efforts. If you have a link for donating, send it to the editor so they can add it in the article for anyone who cannot attend that wants to contribute.
Remember at the event take plenty of pictures! After, you can follow up to your media contacts and let them know how the event went and send them some of the photos.
Don’t forget to thank your supporters!
Have fun making a Change 4 Good!